Skip to content

About Us

We make Earth-First essentials using the most sustainable (and comfortable) materials in the world. Every time you purchase an item, we plant 10 trees. By planting trees for every purchase, we’re making big change accessible to everybody and showing the lasting impact that one small choice can have.

Begin your planting journey with 10% off.

Trees Planted to Date

Our Mission

Everything we do stems from how to do better by our planet—like planting trees. We plant trees because it’s one of the best ways to create a more sustainable future. But over the years, we’ve realized that our journey doesn’t start and end with planting trees. We’re constantly looking at innovative ways to make apparel with the smallest possible footprint and create more circular supply chains. To give you some context, a tentree sweatshirt uses on average 75% less water to make than the other sweatshirts in your closet.

Earth-First is our commitment to making choices in a world where the planet and its people come first, always.

Every Item Plants 10

Every item plants 10 trees. Seriously, every item. So go ahead and get
planting.

Ethical Manufacturing

Our ethical factories create your product in fair, safe working
conditions (we promise).

Sustainable Essentials

Made with the smallest environmental footprint and the comfiest, most sustainable materials.

Big Change Start Small

We believe that big change starts small. Small as in bringing your reusable tote to the grocery store, making fewer, more thoughtful purchases, and choosing to purchase sustainably when you do. These small choices add up (trust us, we’ve done the math) and we’re here to celebrate each and every one of them.

We partner with charitable organizations across the world to plant trees and rehabilitate natural ecosystems.

Join the Movement

Begin your planting journey with 10% off.

Close (esc)

Popup

Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now