Why is Sustainable Clothing Important?
2nd most polluting industry
Clothing is the 2nd most polluting industry in the world only behind Energy. It is an essential part of the solution to protecting environmental and human health.
A Massive Industry
Clothing and Accessories are the #1 purchased item online around the world. It is a massive industry that contributes an immense amount of waste.
Limited Land and Resources
The clothing industry supply chain includes farms, factories, warehouses, offices and retail stores. It consumes a huge amount of the planet's limited real estate and resources, like water.
An enormous amount of people around the world rely on the clothing industry to support their lives. Cotton farmers, wool farmers, factory workers, designers and retail employees all make their living from the clothing supply chain.
Cleaner Clothes for a cleaner Planet
The clothing industry has a massive footprint on our planet. A cleaner, more responsible clothing industry would lead to a cleaner healthier environment for everyone.
Our Eco-Friendly Yarns
We carefully select our yarn based on outdoor functionality, eco-friendliness and overall quality
Merino Wool is very fine, soft version of wool. It is a natural fiber and fully biodegradable.
Cotton is a natural yarn and is fully biodegradable. All cotton we use is sourced through the Better Cotton Initiative.
Ecovero Viscose is a yarn derived from sustainably forested wood pulp. This yarn is fully biodegradable.
Thicker than Merino Wool, with excellent moisture wicking and temperature regulation qualities. It is a natural fiber and fully biodegradable.
As much as possible, we use recycled polyester yarn, from post-consumer plastic, instead of virgin polyester. Our goal is to eventually replace all virgin, synthetic yarns with natural or recycled yarn.
100 % Solar Powered Offices
All products are designed and developed in solar powered offices in Minnesota
As an outdoor clothing brand we feel a unique responsibility to protect our environment. However, clothing brands of all types should strive to be more environmentally friendly by using a comprehensive strategy that addresses the key issues at every stage of their supply chain.
View our 2022 Environmental Report to learn more about our comprehensive environmental strategy.
As a shopper, we encourage you to support eco-friendly businesses as an important way to improve the health of our planet. Start with daily essentials like clothing, cleaning products, cookware and your most commonly used items. That will make the most impact.