Why is Sustainable Clothing Important?
2nd most polluting industry
Clothing is the 2nd most polluting industry in the world only behind Energy. It is an essential part of the solution to protecting environmental and human health.
A Massive Industry
Clothing and Accessories are the #1 purchased item online around the world. It is a massive industry that contributes an immense amount of waste.
Limited Land and Resources
The clothing industry supply chain includes farms, factories, warehouses, offices and retail stores. It consumes a huge amount of the planet's limited real estate and resources, like water.
Human Wellbeing
An enormous amount of people around the world rely on the clothing industry to support their lives. Cotton farmers, wool farmers, factory workers, models, designers and retail employees all depend on a responsible clothing industry to survive.
Cleaner Clothes for a cleaner Planet
The clothing industry has a massive footprint on our planet. A cleaner, more responsible clothing industry would lead to a cleaner healthier environment for everyone.
100 % Solar Powered Offices
All products are designed and developed in solar powered offices in Minnesota
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As an outdoor clothing brand we feel a unique responsibility to protect our environment. However, clothing brands of all types should strive to be more environmentally friendly by using a comprehensive strategy that addresses the key issues at every stage of their supply chain.
View our 2022 Environmental Report to learn more about our comprehensive environmental strategy.
As a shopper, we encourage you to support eco-friendly businesses as an important way to improve the health of our planet. Start with daily essentials like clothing, cleaning products, cookware and your most commonly used items. That will make the most impact.
