The Industry Is Taking Notice Because the Product Speaks for Itself
My name was recently included in a flatteringly short list of impressive individuals and businesses featured in Shop Eat Surf Outdoor’s article, “Young Leaders to Watch in Surf, Outdoor, and Active Lifestyle.”
I am grateful to be included, as I know this boosts the credibility of our young company. But honestly, it’s a humbling to be singled out. Everyone at Abode Outside plays a critical role in our success, and deserves recognition. The team we are building here is truly impressive and I am excited to share more about them.
What matters most is what this recognition reflects: people are responding to the product, specifically to how it feels, how it fits, and what it stands for.
I hope the result of this article is increased attention on our product rather than myself.
Abode Outside deserves to be recognized as a whole. I’ll rest easier when it’s our products or our commitment to responsible business that are in the spotlight.
For me pesronally, and our culture, the focus is always on the product, customer and mission.
We have something special here and the industry is starting to see what our customers already know: our product is exceptional and our mission is powerful.
And our community continues to grow.
Thank you for the write-up, and thanks to everyone for being a part of this.
-Nate
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