Abode Outside Was Built For Everyday Outdoorspeople
The pandemic pushed a wave of new people outside. Folks who had never really spent time in nature before. People who were on the fence about it, hesitant, or had never considered outdoor recreation finally had a reason to get outside and invest in some gear.
When we launched Abode Outside in 2020, we didn’t build it for extreme athletes. We built it for everyday outdoorspeople. Anyone with even a small interest in getting outside more and making memories with friends and family.
Our clothing is low-impact on the planet and designed to make it easier and more comfortable to spend time outdoors.
From the start, we saw a gap in the outdoor industry. This has changed a bit in recent years, and I'd like to think our bold stance helped move the conversation forward. But at the time, it felt like we were swimming against the current. Most brands weren’t talking about pollution, sustainability or protecting nature. The industry focus was on using the land for recreation, with little concern for its long-term health.
A few brands were ahead of the curve, and they deserve credit. Patagonia, Cotopaxi, and Prana made real efforts - well before it was trendy - to prioritize sustainability at scale. In doing so, they helped pave the way for the rest of us. Their commitment and sacrifice made it easier for new, smaller brands to incorporate eco-friendly materials and practices.
Most of the industry was unconcerned with pollution and focused on high-performance athletes. Rock climbers, mountain bikers and whitewater rafters. These are the activities many of us daydream about, but they don't usually fill our daily lives. Most people don't have access or aren't able to do those things, but they still want to connect with the outdoors. They're hiking short trails, sitting around the campfire, walking around town, birding, paddling, biking to the lake, or spending time at the park.
Back in 2020 Casual outdoor consumers were flooding the space, and being overlooked by the industry. Now, 4-5 years later, thought leaders are talking about it on LinkedIn, its showing up in industry news, and across consumer trends. The industry is evolving, as it desperately needs to, and realizing the outdoors isn’t just about the extremes you see on social media. It’s about everyday connection, joy, and forging a closer relationship with nature. Because thats what people need. People don't need to fly down a mountain on a piece of metal and risk breaking a collarbone to be happy. You just need to get outside in the sun, in the forest, on a mountain or next to a stream. It’s the best thing you can do for your health and for the planet. Because when we feel closer to nature, we’re more likely to take care of it.
Abode Outside was made for this. Our commitment to connecting people with nature goes hand-in-hand with our commitment to knitwear construction. It’s technical AND soft. Made for recreation AND easy to wear every day. Good for movement, but also stylish and easy on the planet.
The outdoors is for everyone, and we can all benefit from a closer connection to it. That has been our mission from day 1, and it continues to guide every product we design.
One last thing we are excited to share: we’ve teamed up with Epic Trails for the latest season of their travel show. Host Mike Fink will be wearing Abode Outside gear in episodes 2, 3, and 4 of Season 8. You can catch the full season starting July 31, 2025, on FanDuel Sports Network, PBS, OutsideTV, and GoUSATV. Learn more HERE and see the below photo of Mike wearing the Everyday Tee in Costa Rica. Stay tuned for more details, and thanks for being part of this journey with us.
